Category: Customer Personas

Based in Sioux Falls, SD, Sanford Health is the largest rural healthcare system in the U.S. Demographic Information: Age: Mid twenties to late thirties Gender: Female Locations: Sioux Falls, SD Income: Middle class to lower upper class Household Size: 2-4 people Psychographic Information: Interests and Hobbies: Enjoys outdoor activities and spending time with family. Spends…

Located in Rapid City, SD, Liv Hospitality is a full service hospitality management company with properties ranging from hotels, restaurants, bars, casinos, and a large indoor waterpark. Demographic Information: Age: 20’s – 30’s Gender: Female Location: Midwest United States Income: Middle class – lower upper class families and single individuals Household size: 3-4 people including…